Insights & Resources

The McCoy Visuals
Blog

Expert insights on video production, brand storytelling, content strategy, and what it takes to build a brand that commands attention in today's market.

Case Studies6 min read

Case Study: How Hiller Marine Used Video to Transform Their Brand Presence

Hiller Marine needed to communicate the scale, expertise, and professionalism of their operation to a national audience. Here's how a strategic video investment changed everything.

Case Study: Brown Financial Advisory — Building Trust Through Video

Case Studies5 min read

Case Study: Brown Financial Advisory — Building Trust Through Video

In financial services, trust is the product. Here's how Brown Financial Advisory used professional video to communicate their values, attract ideal clients, and differentiate from the competition.

5 Video Production Mistakes That Are Costing Your Business Money

Tips & Tutorials7 min read

5 Video Production Mistakes That Are Costing Your Business Money

After producing hundreds of videos for businesses across the country, we've seen the same mistakes over and over. Here are the five most costly — and how to avoid them.

How to Brief a Video Production Company: A Step-by-Step Guide

Tips & Tutorials6 min read

How to Brief a Video Production Company: A Step-by-Step Guide

The quality of your video brief determines the quality of your final product. Here's exactly how to write a production brief that gets you the video you actually want.

The McCoy Visuals Story: Building a Creative Agency in Mobile, Alabama

Behind the Scenes7 min read

The McCoy Visuals Story: Building a Creative Agency in Mobile, Alabama

From a one-person operation with a camera and a vision to a nationally recognized creative agency — this is the McCoy Visuals story.

On Set at The Senior Bowl: Inside Our Biggest Event Production

Behind the Scenes6 min read

On Set at The Senior Bowl: Inside Our Biggest Event Production

The Reese's Senior Bowl is one of the most prestigious college football events in the country — and one of the most complex productions we've ever undertaken. Here's what it took.

Brand Strategy7 min read

Brand Strategy 101: Why Your Brand Identity Should Lead Your Video Content

Too many companies produce video content without a clear brand identity to anchor it. Here's why brand strategy has to come first — and what happens when it doesn't.

SEO for Video: How to Rank Your Videos on Google and YouTube

SEO & Marketing9 min read

SEO for Video: How to Rank Your Videos on Google and YouTube

Video is the fastest-growing segment of search. Here's the complete guide to optimizing your video content for Google and YouTube — so it generates traffic long after you publish.

Video Production for Restaurants: How to Fill Tables With Content

Industry Insights7 min read

Video Production for Restaurants: How to Fill Tables With Content

Restaurant marketing has been transformed by video. Here's exactly how forward-thinking restaurants are using professional video content to drive reservations, build followings, and create dining experiences people can't stop talking about.

Case Studies5 min read

Case Study: How a Small Business Tripled Website Leads With One Brand Film

A Gulf Coast financial services firm came to us with a beautiful office, a talented team, and a website that wasn't converting. Here's what happened when we gave them a brand film.

Brand Strategy6 min read

5 Ways to Repurpose Your Brand Video Across Every Marketing Channel

Your brand film shouldn't live in one place. Here's how to extract maximum value from your video investment by repurposing it strategically across every channel.

Behind the Lens: How We Produced the Hargrove Crawfish Classic Video

Behind the Scenes6 min read

Behind the Lens: How We Produced the Hargrove Crawfish Classic Video

A behind-the-scenes look at how we captured one of the Gulf Coast's most beloved events — the Hargrove Crawfish Classic — and what goes into producing a world-class event highlight film.

Video Production for Law Firms: What Every Attorney Needs to Know

Industry Insights8 min read

Video Production for Law Firms: What Every Attorney Needs to Know

Law firms that invest in professional video content attract better clients, close more cases, and build the kind of authority that no directory listing can provide. Here's the complete guide.

Tips & Tutorials7 min read

The Anatomy of a Perfect Brand Photo Shoot

Great brand photography doesn't happen by accident. Here's a behind-the-scenes look at how McCoy Visuals plans and executes brand photo shoots that produce images clients use for years.

Short-Form Video: The Complete Strategy for Businesses in 2025

SEO & Marketing8 min read

Short-Form Video: The Complete Strategy for Businesses in 2025

Short-form video is the most powerful organic marketing channel available to businesses right now — but most companies are doing it wrong. Here's the strategy that actually works.

Brand Strategy7 min read

Why Every Business Needs a Brand Film in 2025

A brand film isn't just a video — it's the most powerful marketing asset your company can own. Here's why smart businesses are investing in brand storytelling right now.

Corporate Video Production: The Complete Guide for Business Leaders

Video Production10 min read

Corporate Video Production: The Complete Guide for Business Leaders

Everything you need to know about corporate video production — from types of content and use cases to production timelines, budgets, and how to choose the right production partner.

Real Estate Video Production: How Agents Are Closing More Deals With Video

Industry Insights8 min read

Real Estate Video Production: How Agents Are Closing More Deals With Video

Top real estate agents are using professional video to dominate their markets, sell listings faster, and build personal brands that generate referrals on autopilot. Here's how.

How to Use Video to Generate More Leads for Your Business in 2025

SEO & Marketing9 min read

How to Use Video to Generate More Leads for Your Business in 2025

Video is the highest-converting marketing channel available to most businesses — but only if you use it strategically. Here's a practical framework for turning video into a lead generation machine.

Ready to Elevate Your Brand?

Let's create premium video content that grows your business.

Start Your Project